|
PowerCafe
Comes To The Bay Area Food Market
For
Immediate Release
PowerCafe,
the first beverage to combine the fine taste of
organic dark roast Arabica coffee with the power of
Yerba Mate, has reached the Bay Area specialty food
marketplace.
PowerCafe is a unique blend of organic coffee and Yerba
Mate flavoring. Used as a traditional source of energy
and vitamins for centuries throughout South America,
Asia and the Middle East, erba Mate contains the natural
stimulant mateine. Mateine is related to the caffeine
found in coffee with an important difference, it lacks
jittery side effects. Yerba Mate has also been shown
to increase alertness and concentration and confer a
sense of well-being.
 Over
the past few years, Yerba Mate tea has become a rage
in the natural food community. It is brewed from the
dried leaves of the Yerba Mate tree. Yerba Mate is traditionally
drank as a tea and served in a ceremonial gourd. The
tea is sipped through a long silver straw with a filter
on one end known as the bombilla. Now, Yerba Mate lovers
can enjoy their favorite drink in a new form.
Yerba Mate has a long and celebrated history The Guarani
people of Paraguay consider Yerba Mate to be the "Drink
of the Gods". The Jesuits, upon their arrival in Paraguay,
cultivated Yerba Mate on a large scale. The Gauchos
of Argentina carry it to help them through their long
journeys. Even Che Guevara was a true believer in the
strength of Yerba Mate.
Jeremiah Pick, founder of the company, expressed the
excitement of the company in bringing this new product
to market. "We constantly search the world marketplace
for ways to raise the bar for our customers. PowerCafe
doesn't only taste wonderful; it's extremely satisfying.
I find that it seems to promote clarity of thought and
increase energy without any edginess. It's a great combination!"
Jeremiah's Pick Coffee Company, founded in 1993, supplies
the finest quality fresh roasted coffee to supermarket
shoppers and restaurant customers throughout the Western
United States and Hawaii. The Company roasts and blends
daily at its headquarters located in San Francisco.
SAN
FRANCISCO, CA, May 22, 2000
|
