[an error occurred while processing this directive] Yerba Mate + Organic Coffee = PowerCafe ®
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Home > PowerCafe >Press & News > Maté achievers

PowerCafe Comes To The Bay Area Food Market
For Immediate Release

PowerCafe, the first beverage to combine the fine taste of organic dark roast Arabica coffee with the power of Yerba Mate, has reached the Bay Area specialty food marketplace.

PowerCafe is a unique blend of organic coffee and Yerba Mate flavoring. Used as a traditional source of energy and vitamins for centuries throughout South America, Asia and the Middle East, erba Mate contains the natural stimulant mateine. Mateine is related to the caffeine found in coffee with an important difference, it lacks jittery side effects. Yerba Mate has also been shown to increase alertness and concentration and confer a sense of well-being.

Over the past few years, Yerba Mate tea has become a rage in the natural food community. It is brewed from the dried leaves of the Yerba Mate tree. Yerba Mate is traditionally drank as a tea and served in a ceremonial gourd. The tea is sipped through a long silver straw with a filter on one end known as the bombilla. Now, Yerba Mate lovers can enjoy their favorite drink in a new form.

Yerba Mate has a long and celebrated history The Guarani people of Paraguay consider Yerba Mate to be the "Drink of the Gods". The Jesuits, upon their arrival in Paraguay, cultivated Yerba Mate on a large scale. The Gauchos of Argentina carry it to help them through their long journeys. Even Che Guevara was a true believer in the strength of Yerba Mate.

Jeremiah Pick, founder of the company, expressed the excitement of the company in bringing this new product to market. "We constantly search the world marketplace for ways to raise the bar for our customers. PowerCafe doesn't only taste wonderful; it's extremely satisfying. I find that it seems to promote clarity of thought and increase energy without any edginess. It's a great combination!"

Jeremiah's Pick Coffee Company, founded in 1993, supplies the finest quality fresh roasted coffee to supermarket shoppers and restaurant customers throughout the Western United States and Hawaii. The Company roasts and blends daily at its headquarters located in San Francisco.

SAN FRANCISCO, CA, May 22, 2000

 
 
 
 
 
 
 
   
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