Brew Tip No. 1  Water Quality - Water that tastes bad will result in coffee that tastes bad. Try to use clean fresh cold bottled or filtered water with minimal mineral content to avoid the unpleasant flavor often found in regular tap water.

Brew Tip No. 2  Water Temperature - Many consider hot water temperature from 170 to 190 degrees optimal. Never use boiling water... Boiling water (212 degrees) brings out the bitterness of both coffee & Yerba Mate

Brew Tip No. 3  Coffee Storage - If you have to store coffee for long periods of time, put it in a dark cool place in an airtight container. Freezing coffee robs the moisture content.

Brew Tip No. 4  The Grind - The grind should be fine, but not powdery. It should feel sandy to the touch. It is best to grind coffee just before brewing.

Brew Tip No. 5  The Coffee Maker - Be sure that your coffee maker is clean. A dirty coffee maker can ruin the cup.

Brew Tip No. 6  Quantity Per Cup - While this is an individual choice, use one heaping tablespoon for each cup of coffee as a good starting point.

Brew Tip No. 7  Brewed Flavor - Generally speaking, coffee looses its character after half an hour. It should be thrown out after an hour unless you store it in a thermos. Never re-heat or boil your coffee, this makes it bitter. Some drip coffee makes use a heat plate to keep the brewed warm. This frequently overheats the brewed which also makes it bitter.